30 June, 2022

Meet the team: CrazeAffiliates

CEO Adrian Schembri, CMO Mark Abdilla, Rimante Neymanyte and Gabrielle Busuttil from CrazeAffiliates tell Trafficology their industry beginnings, and what a normal (crazy!) day at the company looks like

How and when did CrazeAffiliates get into the gaming industry?

CrazeAffiliates was launched in 2019 and has been going strong ever since. The idea came to us after a lot of discussions about wanting to create our own business. Adrian comes from the development sphere and Mark comes from marketing, therefore it was the perfect combination to start working on our brands and build up a company, one that has grown rapidly in these past three years. CrazeAffiliates is not only growing, but also expanding its operations to a B2B section, as we are building our own gaming platform that is planned to launch in a few months. We are very excited about this and cannot wait to start a new chapter soon!

What is your favourite thing about this industry?

Firstly, the dynamics of the industry sometimes give great opportunities, sometimes big challenges; however, there is always a healthy movement that motivates and inspires any Chief Officer in this area. From CrazeAffiliates' perspective, we are very happy to meet respectable business partners and wonderful employees that we try to give every possibility to grow within our team, and grow together within the industry as one.

What environment do you try to create at Craze Affiliates?

We do not have a hierarchy. We do not have closed doors. But we do have ambitious, hard-working people with a great sense of humour, who create a family-like environment that we are very happy about and try to maintain at all times. We are lucky to have found people much alike in regards to work ethic, who make our jobs smooth, and help us measure our goals by growing the company status and capacity. Our attitude is to work hard and celebrate achieved goals together as a team!

What common activities do you do as a team?

Team building activities help us to bond even stronger. We love to grab a beer after work in the bar nearby the office; however, if we do not manage that, we always have our speaker on at the office, brightening everyone’s day, unless someone has a meeting! Also last April was the first time we exhibited at London Affiliate Conference 2022, which we attended as a whole team, creating a good opportunity to spend almost a week together working hardand having fun at the same time. It was amazing to see how far we have come, and our team having a great time while spreading the word about CrazeAffiliates and our great brands.

How and when did you get into the gaming industry?

I started working in iGaming back in 2019. I was about to change jobs when I encountered this opportunity, which for me was a game-changer.

What is your favourite thing about this industry?

It is currently one of the vastest industries, which offers immense opportunities for a person to progress and advance in their career.

What does a normal day look like for you at CrazeAffiliates?

At CrazeAffiliates, normal days are non-existent. For starters, the Affiliate program itself already says it all. As an Affiliate Manager, I take my work very seriously. I also have fantastic colleagues who are always ready to support and mentor me. We started as colleagues and turned out as a family. We also have those CRAZY moments which make this job something to look forward to every morning.

And when you have some time to yourself, what do you get up to?

When I have free time, I love to spoil myself by taking vacations, as I love to see different cultures and taste different foods. I keep myself very active by going to the gym, or catching up with family and friends. I also love to read!

How and when did you get into the gaming industry?

I joined the iGaming industry in summer 2017, after finishing my bachelor’s degree in International Business Studies. It was a great opportunity that I encountered while starting off my life in Malta, and here we are – five years in the industry and counting!

What is your favourite thing about this industry?

Such a dynamic, fast-paced environment that challenges you every day with new opportunities and obstacles! Also, this industry is multinational, therefore meeting new people from around the world, and encountering partners that occasionally become friends, is a great opportunity to always develop and learn not only professionally, but also on a personal basis.

What does a normal day look like for you at CrazeAffiliates?

Coffee, laughter, discussions, problem-solving and finishing off with more laughter! CrazeAffiliates is a young affiliate programme and we are very lucky to have such a variety of industry veterans and new faces, that we can learn from each other while creating new ways and forming the team together. We do work hard and celebrate success or learn from challenges, making the team stronger professionally and on a personal level.

And when you have some time to yourself, what do you get up to?

I’m a big fan of music and movies, therefore a cosy night with one of the latter after a long week helps to recharge for new challenges. I also love experimenting in the kitchen and spending quality time with friends and family. To stay energetic, I hit the gym daily and, when the right time comes, get on a plane, and go to new places to experience the nature and culture of other countries.

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