14 June, 2022

Standing out in an increasingly competitive industry

Kyriaki Saranti, newly appointed Junior Affiliate Account Manager at Campeón Gaming, explains how the company stands out, the importance of in-person exhibitions and much more

Kyriaki, congratulations on your new role. What are your responsibilities as a Junior Affiliate Manager, and what activities do you like to do when you are not working?

Thank you! I am very excited about my new role at Campeón Gaming and to continue to be a part of such a great team. Last year, I was working as an Affiliate Marketing Specialist and it gave me the opportunity to learn many things about the industry and our company. My main responsibilities as a Junior Affiliate Account Manager consist of taking care of my affiliates, as well as reaching out to new affiliates and helping them with the onboarding process. I am also involved in internal projects, as well as creating marketing tools and acquisition strategies for my affiliates’ players. When I am not working, I’m a couch potato. I’m a huge fan of the TV show Friends; I keep on watching it over and over again.

 What do you enjoy most about the industry?

I am still relatively new to this industry and I am sure I still have a lot to learn. However, one thing is for sure: you learn something new every day as it’s dynamic, fast-paced, and changes very rapidly. I guess this is what I like so much about it, though; you have to be quick and savvy, and it never gets boring!

2021 saw the return of some in-person exhibitions, with Campeón Gaming in attendance. How important are these events for the industry?

As an affiliate manager, the return of in-person events has helped us build stronger cooperation bonds and relationships with affiliates, and these types of conferences are particularly important for meeting affiliates that we had only met digitally. Further to that, exhibitions play an important role in our brand awareness, as well as in acquiring new partners.

What does Campeón Gaming have lined up for 2022?

This year we are going stronger than ever, and we hope to continue growing with our brands. We expect at least three new brands by summer 2022, and we will migrate some of our older brands to superior platforms that are more dynamic and user-friendly; while we also have plans for entering some newly regulated markets. As a result, we expect the affiliate network to grow with more affiliates from different areas and have a larger, more global reach. We also expect to have some additions to the team, as it’s important to have a dedicated account manager for each affiliate. Furthermore, we hope to continue attending the main iGaming events, as well as new conferences that we previously didn’t have a chance to go to. Last but not least, this year we also have a lot of new projects up our sleeves, so stay tuned for more details.

How will Campeón Affiliates stand out from the crowd in an increasingly competitive industry?

We have a large catalogue of brands, with a plethora of games and payment providers that cater to a larger audience. This explains why many of our brands have earned recognition from top awarding bodies in the industry, providing affiliates with a lot of varieties. As an affiliate team, we also know our unique selling points that help us differentiate ourselves from our competitors. We offer quick payments, high-commission models and, perhaps most importantly, a program that affiliates know they can trust. However, I think what helps us really stand out is probably our awesome team, who are available at all times and are always ready to close deals... whether it is at a conference, an iGaming party, or over Skype. As a company, we strongly believe that “our people are our brand” and this is our key to stand out from the crowd.

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