22 October, 2021
The other side of the coin
Representatives from Catena Media and Spotlight Sports Groupanswer questions on the operator-affiliate relationship.
Ryan Harper, Vice President of North America – Revenue, Catena Media
What makes the ideal operator for an affiliate to work with?
There isn’t a single attribute that makes for a good partnership. But there is a collection of values that really helps our partnerships thrive. Obviously from our perspective, we want operators who place affiliates as a core acquisition channel. If operators are as vested in what we can do for their business as we are to their success, the relationship tends to thrive. Beyond that, quality tracking, including mobile, desktop, bonus/promo codes and timely reporting helps build the partnership. And ideally the operator will build a strong brand and use competitive promotional offers to attract business.
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