21 October, 2021
On the right path
Campeón Gaming’s Giannis Katsavrias discusses his new role as Senior Affiliate Manager, from increased responsibilities and future plans, to the biggest challenges and most exciting moments.
What are your responsibilities as Senior Affiliate Manager?
I was an Affiliate Manager for the past year at Campeón. However, my role was upgraded recently. This means I have more responsibilities when it comes to managing our affiliates’ accounts, since I am now mainly in charge of bigger networks. I am also the main point of contact for any new team members and any queries they might have when it comes to their interaction with affiliates; and, obviously, I am more focused on “affiliate hunting,” looking out for new affiliates to join our programme, scouting for rising stars etc. I was already in charge of many of these tasks; this promotion was more like a reward for my time at Campeón and what I’ve offered so far. It’s good to know I am part of a team that really appreciates my work.
How did you get into the industry?
As a matter of fact, with Campeón. Before joining CG, my experience was more focused on digital marketing, traditional marketing and event management across various industries. I was focusing more on start-up tech companies, in the fintech and cryptocurrency sectors, however I also have experience in the construction industry – always in digital marketing roles.
Campeón came during a time in my life when I wanted to do something different, evolve my skills and get out of my comfort zone. That’s when I was offered the Affiliate Manager position. Just like every other new beginning, this also had its difficulties, but I was already fascinated by this industry and it required one of my top skills: communication. I believe I learned pretty fast how affiliate marketing works, the industry’s affiliates, as well as the business, the company and its brands. Obviously, one and a half years is not enough time, and I still have so much to learn, but I believe I’m on the right path.
What do you enjoy most about the industry?
How fast this industry is; you find out about something new one day, and when you read more about it, a new thing has already been launched. You constantly learn something new, you have to evolve yourself to stay up-to-date with the latest trends and technological developments, and that’s something that intrigues me. Learning is, let’s say, my hobby; I always want to expand my knowledge and gather the latest information, and the iGaming industry is the best place to put that into practice.
What are the biggest challenges you face in your day-to-day role?
I think the biggest challenge and pleasure at the same time is my communication with the affiliates. I love the relationship I have built with affiliates over time. However, one of the challenges we face – especially with new affiliates – is building trust, and I believe this is a challenge that both us as affiliate managers and affiliates face. Nevertheless, once trust is set, the path into a mutually profitable partnership is self-sustaining. What is your ambition in your new role? I want to become one of the best at what I do and keep growing within Campeón. I have aspirations to grow and take on more and more responsible positions within the company; at the same time, I want to grow Campeón’s affiliate network, reputation and, of course, the team that manages these affiliates. I will be proud to know I played a significant part in this growth.
And finally, what activities do you like to do when you are not working?
I am more of an outdoors guy, including hanging out with my friends for BBQs and early drinks, going on hiking excursions and I also love skiing during winter. Nevertheless, this past year, due to Covid restrictions that meant we all had to stay home, I enjoyed yoga lessons, listening to tons of music and podcasts, playing video games and watching movies and documentaries.