13 July, 2021

The top positions

Sebastian Jarosch, Head of Affiliates, discusses Betsson Group’s plans for Euro 2020, ahead of what could be the biggest sports betting event in history

At ICE London in early 2020, Betsson Group CEO Jesper Svensson told Gambling Insider he expected Euro 2020 to be the highest-ever grossing sports betting event. A number of other CEOs we spoke to shared that opinion, as excitement permeated not just through football audiences globally but sportsbooks and affiliates anticipating a huge summer. A year on, with Euro 2020 initially postponed, expectations are even greater - as the sports betting public brings a whole extra year of pent-up demand to a Euro 2020 tournament played in the summer of 2021.

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