8 July, 2021

Davids vs Goliaths: Can smaller affiliates compete with the big guys?

Helmet Guy, of PlayAttack Affiliates, discusses how smaller affiliate teams can compete for public attention with the industry`s "Goliaths"

As the online casino industry keeps proliferating, operators are always looking to affiliates for a much-needed boost and leverage against competitors. In turn, affiliates have realised their power (and earning potential), thus creating a highly competitive environment where only the "fittest" survive. ir disposal. Yet occasionally, these smaller affiliate companies manage to remain competitive despite what would seemingly be considered a disadvantage.

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