17 March, 2021

The affiliate exodus

Tero Päivärinta, head of accounts at Mr Gamble, speaks about difficulties in Finland that are forcing affiliates to enter other markets.

Finland has long been seen as a land of opportunity for online casino brands and affiliates. While state operator Veikkaus holds a monopoly over the market, it is open and consumers are free to sign-up and play at other brands so long as they are not seen to have directly marketed to players.

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