15 February, 2021

Neuro world order

2020 was a seminal year for iGaming. Out of the pandemic chaos, it adapted and evolved on a massive scale. But according to Mark McGuinness, renowned digital marketing director and iGaming futurologist, the next two years will be turbulent for global economies, job markets and gambling regulators. Here he examines what the future might hold for digital entertainment-based gaming and gambling.

The Goldilocks Effect
Let us address the elephant in the room. iGaming in certain markets could be facing some form of mass extinction or prohibition akin to a modern-day social temperance movement, like those of the 19th and early 20th centuries. Or best-case scenario an inhospitable environment hindering survival. The Goldilocks effect comes from the classic Brothers Grimm story of the Three Bears.

THERE'S MORE TO THIS...
LOGIN TO READ THE FULL ARTICLE

Expand Your Knowledge

Knowledge is power - find out about all the hot topics for iGaming Affiliates