12 February, 2021

Better days ahead

Marc Pedersen, VP of business development and M&A, and general manager US, Better Collective, speaks about gaining momentum in the US and how 2020 has served as a springboard to better things.

What are Better Collective's priorities in the US market at the moment?
We remain highly dedicated to take part in the emerging US market, where more states are opening for online gambling. We are well-positioned in the market with strong acquired brands such as VegasInsider, RotoGrinders, SportsHandle and ScoresAndOdds while also having added deep local market knowledge to the Group. In the coming years we’ll continue to invest in quality content for our users in the US as the market remains strategically important for Better Collective.

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