12 February, 2021

Taking control

Smarkets has experienced impressive growth since being added to Oddschecker in 2018,with the betting exchange’s sportsbook following suit in November. Smarkets affiliate &internationalisation manager Thomas Vermeulen talks to Iqbal Johal about plans in the pipeline and the benefits of the exchange model over a typical sportsbook

Have you seen a rise in popularity in the betting exchange model in recent years?
I think we’ve definitely seen a rise. We’re aiming for more, though. Smarkets has existed for more than 10 years now and we’ve been growing heavily since 2014, mainly by bringing a better alternative than the existing betting exchange offering.

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