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CLASSROOM

Gambling referral links and codes no longer allowed on Twitch

Twitch released Creator Update to its users, in which it announced it is prohibiting links and referral codes to gambling websites. The streaming platform said that the new measures will be enforced from August 17 and are introduced in order to prevent harm and scams.
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Why casino affiliates are turning on to Twitch

Jonas Kyllönen, Co-founder and CMO at Mr Gamble, explains why Twitch presents tremendous opportunities for affiliates to drive brand awareness and direct traffic; the channel, however, is not without its challenges
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The US view: Affiliates in iGaming

Stephen A Crystal, Founder of SCCG Management, talks us through the uses of affiliates in the US iGaming market
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The top positions

Sebastian Jarosch, Head of Affiliates, discusses Betsson Group’s plans for Euro 2020, ahead of what could be the biggest sports betting event in history
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The importance of player protection

Mindway AI CEO Rasmus Kjaergaard, and Founder and Professor Kim Mouridsen, discuss the importance of player protection and identifying at-risk gamblers as early as possible. Mindway AI is majority owned by affiliate Better Collective
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Growing bit by bit

Adam Gros, owner of Gamblineers, discusses the recent trend of blockchain casino expansion and the opportunity it presents for game providers
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Education, education, education

Tim Poole speaks to Daniel Dolejsi, Social Media and Community Manager at Casino Guru, about the affiliate's aims to educate the industry
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Davids vs Goliaths: Can smaller affiliates compete with the big guys?

Helmet Guy, of PlayAttack Affiliates, discusses how smaller affiliate teams can compete for public attention with the industry`s "Goliaths"
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The crypto uprising

The number of crypto players will grow, casinos have to transform and affiliates have to adapt as well, says Adam Gros, the owner of the crypto affiliate Gamblineers
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Preparing for the upcoming Page Experience Google update

Marcin Lewicki, SEO lead at Blueclaw Media, explains how to prepare for the upcoming Page Experience Google update
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Forward thinking

Warren Jacobs, MD of ActiveWin and CEO of Grace Media, describes applying the successes of 2020 as a springboard for growth, while actively engaging in CSR to focus on the greater good when you’re on a roll.
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99 problems but B&M ain't one

Igaming CRM consultant Shahar Attias speaks about geo-marketing and how proximity dictates gravitational pull.
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Work to your strengths

Speaking shortly after his appointment as Catena Media CEO, Michael Daly speaks with Tim Poole about settling into the new role and how a broadened perspective beyond North America.
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The personal touch

João Vaz, Betwinner PR director, stresses the importance of communication and affiliation in igaming during the pandemic.
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Achieving full potential

Simon Vincze, responsible gambling projects manager at Casino Guru, discusses the affiliate's new Global Self-Exclusion Initiative - including the motivation behind it and the challenges in helping problem gamblers with one worldwide system
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The revolution continues

Blockchain technology is quietly changing the gaming landscape, and there's no going back, according to the new SoftSwiss Game Aggregator report, and Matthew Dickson, CEO and co-founder of, BitBoss corporation.
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More than a flash in the pandemic

2020 was a breakthrough year for esports betting, and affiliates can certainly capitalise in 2021, according to Luckbox affiliates manager Mike Bazzi.
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Casino streamers: the new generation of affiliates

Helmet Guy, brand ambassador for PlayAttack Affiliates, speaks about the massive growth of casino streamers and what their popularity means for the future of affiliate marketing.
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Zero to six-figure hero

Tom Wade, esports specialist and software engineer, speaks about growing esports affiliate SickOdds from zero to a six-figure sale.
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Thriving amid adversity

Campeón Gaming Partners CEO, Marinos Shiapanis, speaks to Trafficology about how the online gaming operator managed to come out on the other side of the coronavirus pandemic.
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The affiliate exodus

Tero Päivärinta, head of accounts at Mr Gamble, speaks about difficulties in Finland that are forcing affiliates to enter other markets.
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Onward & Upward

Trafficology catches up with Thomas Azzopardi, head of affiliates for AFFMore, to discuss new launches, industry changes and how the pandemic has had an impact on daily life
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Look the part

Claire Wellard, CEO and founder of iGamingXL, on ramping up the motivation and determination to ensure 2021 is your most successful year.2021 is in full swing as we move into the last month of Q1. 2020 was a hard year for everyone on a global scale, one that no one in our lifetime has ever seen before. Not only did we have to adapt the way we live, but we had to adapt the way we do business as well
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How will the UK Gambling Act review affect affiliates?

Iqbal Johal, Tim Poole and Peter Lynch consider varying and contrasting viewpoints on the review of the 2005 Gambling Act as the government reassesses concerns surrounding regulation, digitalisation and advertising
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The Swede smell of success

Erik Bergman, Great.com founder, speaks about his beginnings with Catena Media, the bright future for the Swedish affiliate market, and the struggles involved with building a social media presence.
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Setting the pace

PlayAttack’s Helmet Guy outlines the reality of the year ahead for affiliates, and the best ways to stand out from the crowd.
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Player verification challenges

The 1account team speaks about the player verification hurdles facing both operators and affiliates.
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Neuro world order

2020 was a seminal year for iGaming. Out of the pandemic chaos, it adapted and evolved on a massive scale. But according to Mark McGuinness, renowned digital marketing director and iGaming futurologist, the next two years will be turbulent for global economies, job markets and gambling regulators. Here he examines what the future might hold for digital entertainment-based gaming and gambling.
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Better days ahead

Marc Pedersen, VP of business development and M&A, and general manager US, Better Collective, speaks about gaining momentum in the US and how 2020 has served as a springboard to better things.
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All the RAiG

Cian Nugent speaks about his new role as chairman of Responsible Affiliates in Gambling, and what the 2005 Gambling Act review means for affiliates and the industry at large.
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Taking control

Smarkets has experienced impressive growth since being added to Oddschecker in 2018,with the betting exchange’s sportsbook following suit in November. Smarkets affiliate &internationalisation manager Thomas Vermeulen talks to Iqbal Johal about plans in the pipeline and the benefits of the exchange model over a typical sportsbook
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Sign of the times

Claire Wellard, director, iGamingXL, discusses affiliate predictions for 2021 in an ever-shifting landscape.
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OKR: The woke version of KPI

Despite the effectiveness of KPI, Hybrid Interactive consultant Shahar Attias tells us why OKR – objectives and key results – are the future for online gaming.
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Bingo: Back in the spotlight

Gadi Shoshani of XLMedia-owned affiliate WhichBingo talks Tim Poole through how the UKbingo market is progressing following a year of lockdowns and online activity.
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Free-to-play games return

Marc Wood, sales and marketing director from 1account says a solution must be found to allow affiliates to offer free-to-play games, and he believes he’s found it
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E time

As a dedicated esports-betting platform, Luckbox has been at the sharp end of the surge in interest in the sector witnessed during the first half of 2020. CEO Quentin Martin discusses how the company adapted quickly to capitalise and how affiliates became an integral part of the growth strategy
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Standing out

Tim Poole argues that online casino homogeneity offers affiliates the chance to differentiate more than ever during this year’s digital traffic boom
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Are UX experienced?

Eddie Jordan, creative director at ActiveWin, explains best practice when it comes to user experience
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Searching for success

Speaking at iGB Live, digital marketer Neil Patel reveals the best SEO techniques to help affiliates come out on top in the Google search war
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Crossing over to esports

SickOdds co-founder Tom Wade speaks at Affi liateCon, on the opportunity that has arisen for esports during the current pandemic, and what it could mean going forward
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Communication is Key

Warren Jacobs, managing director of ActiveWin, and Jeton Kodia, co-founder of Oddspedia JSC, met via video link during Affi liateCon Virtually Live to discuss the relationship between operators and affi liates during the COVID-19 pandemic
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Keeping it Casual

Yulia Jeshinko, consultant at Hybrid Interaction, explores the best ways to earn on casual gaming with affiliate marketing
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Online Poker - The time to go all in is now

Poker.com marketing director Niall O’Gribin walks through
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Damage Limitation

Tim Poole addresses the unavoidable ramifications of the coronavirus pandemic, exploring how sports betting affiliates can minimise its impact
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Time for Affiliates to Embrace AI?

Trafficology ponders how useful artificial intelligence will be for affiliates
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Classroom
The US view: Affiliates in iGaming
Stephen A Crystal, , SCCG Management
The top positions
Sebastian Jarosch, Betsson Group
The importance of player protection
Rasmus Kjaergaard, Professor Kim Mouridsen, Mindway AI
Growing bit by bit
Adam Gros, Gamblineers