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How will the UK Gambling Act review affect affiliates?
Iqbal Johal, Tim Poole and Peter Lynch consider varying and contrasting viewpoints on the review of the 2005 Gambling Act as the government reassesses concerns surrounding regulation, digitalisation and advertising
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The Swede smell of success
Erik Bergman, Great.com founder, speaks about his beginnings with Catena Media, the bright future for the Swedish affiliate market, and the struggles involved with building a social media presence.
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Setting the pace
PlayAttack’s Helmet Guy outlines the reality of the year ahead for affiliates, and the best ways to stand out from the crowd.
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Player verification challenges
The 1account team speaks about the player verification hurdles facing both operators and affiliates.
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Neuro world order
2020 was a seminal year for iGaming. Out of the pandemic chaos, it adapted and evolved on a massive scale. But according to Mark McGuinness, renowned digital marketing director and iGaming futurologist, the next two years will be turbulent for global economies, job markets and gambling regulators. Here he examines what the future might hold for digital entertainment-based gaming and gambling.
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Better days ahead
Marc Pedersen, VP of business development and M&A, and general manager US, Better Collective, speaks about gaining momentum in the US and how 2020 has served as a springboard to better things.
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All the RAiG
Cian Nugent speaks about his new role as chairman of Responsible Affiliates in Gambling, and what the 2005 Gambling Act review means for affiliates and the industry at large.
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Taking control
Smarkets has experienced impressive growth since being added to Oddschecker in 2018,with the betting exchange’s sportsbook following suit in November. Smarkets affiliate &internationalisation manager Thomas Vermeulen talks to Iqbal Johal about plans in the pipeline and the benefits of the exchange model over a typical sportsbook
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Sign of the times
Claire Wellard, director, iGamingXL, discusses affiliate predictions for 2021 in an ever-shifting landscape.
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OKR: The woke version of KPI
Despite the effectiveness of KPI, Hybrid Interactive consultant Shahar Attias tells us why OKR – objectives and key results – are the future for online gaming.
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Bingo: Back in the spotlight
Gadi Shoshani of XLMedia-owned affiliate WhichBingo talks Tim Poole through how the UKbingo market is progressing following a year of lockdowns and online activity.
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Free-to-play games return
Marc Wood, sales and marketing director from 1account says
a solution must be found to allow affiliates to offer free-to-play
games, and he believes he’s found it
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E time
As a dedicated esports-betting platform, Luckbox has been at the sharp end
of the surge in interest in the sector witnessed during the first half of 2020. CEO
Quentin Martin discusses how the company adapted quickly to capitalise and
how affiliates became an integral part of the growth strategy
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Standing out
Tim Poole argues that online casino homogeneity offers affiliates the
chance to differentiate more than ever during this year’s digital traffic boom
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Are UX experienced?
Eddie Jordan, creative director at ActiveWin, explains
best practice when it comes to user experience
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Searching for success
Speaking at iGB Live, digital marketer Neil Patel reveals the best SEO techniques to help affiliates come out on top in the Google search war
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Crossing over to esports
SickOdds co-founder Tom Wade speaks at Affi liateCon, on the
opportunity that has arisen for esports during the current pandemic,
and what it could mean going forward
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Communication is Key
Warren Jacobs, managing director of ActiveWin, and Jeton Kodia, co-founder of
Oddspedia JSC, met via video link during Affi liateCon Virtually Live to discuss the
relationship between operators and affi liates during the COVID-19 pandemic
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Keeping it Casual
Yulia Jeshinko, consultant at Hybrid Interaction, explores the best ways to earn on casual gaming with affiliate marketing
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Online Poker - The time to go all in is now
Poker.com marketing director Niall O’Gribin walks through
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Damage Limitation
Tim Poole addresses the unavoidable ramifications of the coronavirus
pandemic, exploring how sports betting affiliates can minimise its impact
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Time for Affiliates to Embrace AI?
Trafficology ponders how useful
artificial intelligence will be for affiliates
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